Glossary
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Advertainment
'As live' advertising whereby graphic overlay technology is used to update a commercial message throughout a programme or a series of live interactive promotions are run where viewers can participate.
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AFP
Advertiser Funded Programme – a programme funded by an advertiser rather than by a broadcaster.
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Analogue
Analogue Broadcasts are based on signals of constantly varying frequency such as radio waves, and can suffer from degradation during transmission.
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ARPU
Average Revenue Per User subscribing to pay-TV services – includes transactional revenue such as gambling and video gaming.
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Audience
Population or target group viewing a television programme or an advertising campaign
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Average Audience
Calculated by adding together the audience for each individual minute of a programme and dividing it by the programme's total duration.
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Average Frequency
Estimate of the average number of times the audience had an opportunity to see a commercial.
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BARB
Broadcaster's Audience Research Board, the Joint Industry Committee responsible for TV Audience Measurement in the UK.
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Branded Content
See AFP
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Bumpers
Short (usually 5-second) branded sponsorship credits appearing either side of a commercial break during a sponsored programme.
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Campaign Period
Interval from first to last days of an advertising campaign.
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Clearcast
All finished advertisements appearing on member stations must be cleared by Clearcast prior to transmission.
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Commercial Break
A break in television programme transmission, during which advertisements are shown.
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Commercial Minutage
The number of minutes (per day, per week etc) on television, during which commercials are transmitted.
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Commercial Share
The share of viewing taken by a commercial broadcaster, where total share excluding all BBC channels equals 100.
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Consolidated Viewing
The total of real time (at transmission time) and video playback viewing (occurring within an agreed period e.g. seven days of the first transmission time).
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Cost Per Thousand
The cost of reaching 1000 viewers within a target audience with your advertisement. The CPT is also sometimes known as 'Average Station Price'.
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Coverage
The proportion of a target group who have an opportunity to see one or more commercial transmissions
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CRR
Contract Rights Renewal – the CRR mechanism sets out the rights, under Ofcom guidelines, held by advertisers when buying ITV commercial airtime.
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DAL
Dedicated Advertiser Location. Accessed via the red button and allowing viewers to enter an advertiser environment outside the broadcast stream.
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Day-part
The broadcast day is split into several day-parts, e.g. 0600-0930 = Breakfast, 0930-1730 = Daytime, 1730-2000 = Early Peak etc.
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DCAB
Digital Cable – the distribution platform utilised by the cable operators, generally combining television with telephony.
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DCMS
Department for Culture, Media and Sport - the Government department with responsibility for overseeing broadcasting.
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Demographics
Basic descriptors used to classify respondents - such as age, sex, marital status, occupation, social grade etc.
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Digital / Digitisation
Analogue data converted to binary code (1s and 0s) may be said to have been digitised DSAT.
