At present 94% of all UK households can receive Five, equating to around 54.3m people. In theory, we can be seen in 100% of all homes with the use of digital technology. Therefore, homes that do not receive a terrestrial signal for Five can do so via a digital feed (digital terrestrial-Freeview / digital satellite / digital cable). The average daily reach is around 19.4% or the equivalent of 10.9m individuals. From the launch of Five US and Five Life (now Fiver) in October 2006, until the end of 2007, just under 34 million people tuned-in to sample the programming of either one or both of the channels. On a weekly basis, more than 8.2 million people chose to tune-in to our digital channels in 2007.