Superstars

It’s back! We have resurrected the iconic sports entertainment show for the Summer on Channel 5. Blood, sweat, tears, tantrums… and a few squat thrusts.

Useful / Related Links

Superstars website

TV's greatest sporting challenge is back in your living room. Every Friday, watch in amazement as Britain's greatest sporting heroes compete in a frantic race to be crowned Superstars champions.
In this new series, 4 teams each led by a British sporting legend, compete in a ‘Champions League’ style format. The competition includes diving, swimming, rock-face and relays, in the bid to become the Superstars. Team Captains starring in the show are Steve Redgrave, Roger Black, Mike Catt and Kelly Holmes, hosted by Jim Rosenthal.

The use of the iconic vest and theme tune formed the backbone of the marketing campaign. Alongside a promotional campaign on Channel 5, Fiver and Five US we also used posters (including some special ones with real Superstars vests inside!) and a website where you can follow the teams and play games. See our creative executions below: