Minder
The iconic series Minder is returning to our screens.
This is not a re-make of the original series, it is a brand new series, based on the original concept of Minder. As in the original series, London plays an important part in the drama, with each episode exploring London, from the Gherkin and London Eye to the tower blocks of Walworth and the markets of Borough and Bermondsey. At the centre of the show is a funny, infuriating, warm and frustrating relationship between two unlikely men – Archie and Jamie.
At the core of Minder is a sense of male camaraderie; mates getting into scrapes. The marketing aims to amplify that message as thoroughly as possible in all the media it’s in so that it offers consumers a real sense of a dynamic, entertaining, fun brand. It is a comprehensive campaign including underground 48s, phone boxes, taxi media, radio, online, beer mats and a joint venture with Island Records to release the theme tune “I Could be So Good for You” by the Attic Lights.
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Minder Taxi
