Beyond Spot Advertising
In September 2004, Five launched a specialist, client-facing commercial development division, within the overall sales department. This division was established primarily to explore revenue opportunities outside traditional spot advertising. The commercial development team was formed in response to an increasingly diversified UK broadcasting marketplace. Sponsorship and mobile telephony are becoming ever more readily accepted as valued additions to the communications portfolio, by both viewers and advertisers. Five’s strategy is to fully explore and develop these emerging markets, whilst becoming integrated within our core business.