PlayStation 3 to sponsor movies on Channel 5, Fiver and Five USA

Channel 5 today announced that Sony Computer Entertainment has signed a deal which will see its PlayStation 3 brand sponsoring all peak and family movies on Channel 5, Fiver and Five USA.

The deal comprises of over 760 films across a 12 month period (1st January – 31st December 2011). Titles will include Hancock, Death Race, Don’t Mess with THE Zohan, X Men 2 and High School Musical 3.

Katie Keenan, Channel 5’s Head of Acquisitions said:

“We are delighted to be working with such a huge entertainment brand as PlayStation. We continue to bring viewers the best films around and have some fantastic titles coming up on Channel 5, Fiver and Five USA in 2011”

Alan Duncan, Marketing Director for Sony Computer Entertainment added: 

“The sponsorship of movies on Five is a great fit for our brands. It provides us with a great platform to associate our blockbuster titles and the compelling entertainment offering of PlayStation 3 with the best of Hollywood."

The sponsorship is launching with idents for the game “Little Big Planet 2” and includes the famous character “Sackboy” in various movie scenarios.

Each film includes a 10” opening credit, 10” break bumper and a 10” closer.

Logo accreditation will feature on all related on-air promotional trailers in addition to any press campaigns which support the strand.

The deal was negotiated between Kirsty Baker Sponsorship Manager at Channel 5 and Chris Walsh, Investment Director at Manning Gottlieb Media.

Playstation Press Office Contact – David Wilson – 0207 859 5469, david_wilson@scee.net Channel 5 Press Office Contact – Julie Miller – 07946 105 430

Note to Editors The creative was produced by PPC PlayStation and PS3 are registered trademarks and Little Big Planet is a trademark of Sony Computer Entertainment. All other trademarks are property of their respective owners.