THE TRUTH ABOUT YOUR DOG'S FOOD

10-Dec-2013
Contact: Amy Vickery

Dogs are man’s best friend who we shower with care, love, affection and gifts, but how much of what we put into our pooch’s food is actually good for them?

 

What if through the attention we put into our canine’s culinary delights we are actually making some massive mistakes? Channel 5 has commissioned The Truth about Your Dog's Food from Doghouse Media to take a look at what goes into dog food, the different methods of feeding dogs, plus the competing approaches for how best to feed them. In an industry worth billions of pounds every year, there’s a huge market for all kinds of dog foods. Be it commercial, vegetarian, raw meat or home-cooked meals, the British public continue to spend vast sums of their cash on their favourite pets, even in times of recession. Clearly, it’s in the dog food industry’s best interests to offer as much choice to the consumer as possible, but what is the BEST food to feed our pets?

 

With the rise of reported chronic health issues amongst dogs, along with the incontrovertible rise of obesity amongst our favourite pets, the next nutritional battle ground to be fought in the UK is over dog food. An increasing number of dog owners in the UK are beginning to question and challenge the major dog food manufacturers and are going it alone when it comes to their precious pooches diets.

 

Feelings run high when it comes to man’s best friend, with ethical and political tensions reaching boiling point amongst alternative suppliers, plus accusations of health issues surrounding certain food types. The Truth About Your Dog's Food navigates a course through all the various camps. Whether it be feeding your dog scrambled egg with a diamanté encrusted fork; or hearing it crack and crunch the tendons of a raw chicken wing; whether your dog is vegan, vegetarian or pescatorian or whether kibble and wet tinned food totally suffices – this documentary is both a profile, and a user’s guide; steering dog loving viewers through the many varied worlds and opinions around feeding our beloved pooch.

 

Guy Davies, Commissioning Editor: Factual for Channel 5 stated: “We’re mad about dogs in the UK. Now we’re revealing some home truths about the dog food industry, and some more radical approaches from owners. Do we really know what we’re feeding our prized pets?”

 

Mark Adderley, Executive Producer / Director for Dog House Media said: “As a nation of dog lovers – and a nation of food lovers – it seems strange that we have never thrown the spotlight on the food we feed our dogs. Everyone loves their dogs – so it feels right to explore whether what we are feeding them is what they fully deserve.”

 

The series is produced and directed by Mark Adderley at Dog House Media, commissioned by Guy Davies, Commissioning Editor: Factual for Channel 5

 

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Images can be downloaded here: http://we.tl/tqZCKoJmMV

 

For further press information please contact:

Amy Vickery Senior Publicity Manager, Channel 5

 T: 020 8612 7699

E: amy.vickery@outside-org.co.uk

 

For all the latest press news about Channel 5, follow twitter.com/channel5press

 

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